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September 29, 2021

Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk

Order Instructions This is for a Discussion Post assignment: Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk (https://www.ted.com/talks/kristi_rogers_where_are_our_digital_ads_really_going). Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the […]
September 27, 2021

Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan?

Order Instructions This is a Discussion Post: Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a brand? Write […]
September 27, 2021

What is a store brand and why do many of them imitate national brand packaging?

Order Instructions This is a Discussion Post: What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on consumer decision making. Is it ethical for a store brand to imitate the packaging of a national brand? […]
September 25, 2021

what pricing strategy would be most effective considering both the market’s needs and the product life cycle?

Order Instructions This is a Discussion Post Assignment: A number of factors contribute to the pricing strategies for a product. Considering the segments in the simulation, what pricing strategy would be most effective considering both the market’s needs and the product life cycle? As the product moves through the life […]
September 25, 2021

Define brand positioning. Explain the reason for positioning and repositioning products

Order Instructions This is a Discussion Post Assignment: Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and […]
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