PART 1:
Research the internet for a high tech company, for example Apple, Microsoft, or Google or another company of your choice. Prepare a one page paper and Analyze the role of marketing in the high-tech company. Please double space your paper and cite your sources.
Part 2 :
Please answer the following questions:
1. Is the Tata Nano car (from the opening vignette) a disruptive innovation, as defined later in the chapter? If so, what are the implications for industry incumbents?
2. You’ve been asked to assess the market potential for mobile advertising (advertising over mobile phones, sometimes referred to as the “third screen” for advertising media, coming after TV and computer/Internet advertising). What factors will affect the adoption rate of this media platform by advertisers? To what extent do network externalities have an effect?
3. Can a strategic planning system, such as Medtronic’s, be a source of competitive advantage? Explain.
4. What configuration of resources (i.e., tangible assets, intangible assets, competencies) are necessary for a Fast Follower, such as Microsoft, to be successful?
We are a professional custom writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework.
Yes. We have posted over our previous orders to display our experience. Since we have done this question before, we can also do it for you. To make sure we do it perfectly, please fill our Order Form. Filling the order form correctly will assist our team in referencing, specifications and future communication.
1. Click on the “Place order tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
2. Fill in your paper’s requirements in the "PAPER INFORMATION" section and click “PRICE CALCULATION” at the bottom to calculate your order price.
3. Fill in your paper’s academic level, deadline and the required number of pages from the drop-down menus.
4. Click “FINAL STEP” to enter your registration details and get an account with us for record keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
5. From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.