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benefits magazine december 201820
WHY Employees Dislike Wellness Programs and How to Change Their Mind-Set by | Debra Wein
Whether they’re concerned about privacy or simply believe that wellness programs are no fun, some employees don’t embrace wellness programs. This article offers tips for getting the less enthusiastic workers to join in.
Reproduced with permission from Benefits Magazine, Volume 55, No. 12, December 2018, pages 20-25, published by the International Foundation of Employee Benefit Plans (www.ifebp.org), Brookfield, Wis. All rights reserved. Statements or opinions expressed in this article are those of the author and do not necessarily represent the views or positions of the International Foundation, its officers, directors or staff. No further transmission or electronic distribution of this material is permitted.
M A G A Z I N E
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Y ou’ve heard the hype—Em- ployee wellness programs can save money, increase creativ- ity, boost morale, and help
organizations retain and attract talent. But you’ve also heard rumblings that employees hate wellness programs. How can both be accurate, and what can your organization do to implement a wellness program that employees will rave about?
There are seven common reasons employees dislike wellness programs, but these issues are easy to avoid if you are starting a program and easy to fix if you already have one in place, when you know what to look for. Before we can discuss why employees are turned off by run-of-the-mill wellness pro- grams, you first need to make sure they know about them.
It seems hard to believe; after all, you spend so much time and energy communicating your program. How- ever, a Harvard Business Review survey of 465 full-time employees from com- panies that offer a wellness program found that the No. 1 reason employees did not participate was that they were not aware their employer offered a well- being program.1
What You Can Do
Start by branding the program. The wellness initiative needs a name and a logo so that it is easily recognizable. Next, develop a communications strat- egy to promote your brand and your program. Determine what you will communicate, how often you will com- municate and how you will disseminate your message. Develop information that is clear and straightforward, con- sistent and recognizable, and easily accessible. Use multiple communica-
tions methods (e.g., e-mail, hard-copy mailers, posters, a wellness portal, on- site meetings) and targeted messages to reach employees. In addition to let- ting employees know what is available, make sure they know where to access program information and what they need to do to participate. Most employ- ees will not take the time to sift through information to find what they need.
To reinforce the message, develop a wellness committee made up of em- ployees from all levels within the or- ganization. The committee can help communicate the program, drive par- ticipation and motivate employees while also providing a voice for their colleagues’ ideas and concerns.
Now, let’s talk about how to engage employees by avoiding their “dislikes.”
1. Employees Think They Don’t Have Time to Participate Between long work days and 24/7
connectivity with the office, as well as family obligations, employees are busy. According to a report from the Global Corporate Challenge, 86% of employees don’t participate in wellness initiatives because they do not have the time.2 The UnitedHealthcare 2018 Wellness Check Up Survey also provides insight into the employee mind-set. It found that 63% of employees are unwilling to devote more than an hour a day to improve their health and well-being.3
What You Can Do
Change the format of wellness offer- ings. Hour-long, weekly seminars no longer work for many organizations. Wellness programming can be effective and participation rates can increase when employees are offered shorter programs and more flexibility. A one-
hour seminar can be broken down into four 15-minute segments. The content is still the same; the information is sim- ply disseminated over time.
Offer programs that can be done any- where—on site at an employee’s desk or at a remote employee’s home office. Pro- grams can be offered as recorded webi- nars, providing flexibility for busy and geographically dispersed employees. Allow employees to log on at their con- venience and complete programs rang- ing in topic from nutrition and sleep to stress reduction and fitness.
Provide employees with the time to participate in wellness activities and improve their well-being dur- ing work hours. Offering employ- ees company time to improve their health will increase participation. It also sends the message that your or- ganization cares about the well-being of its employees.
Make the program hands-on. In- clude activities to add some excite- ment and interaction—bingo, Jeopardy games, fun giveaways (iTunes gift cards, free lunch in the cafeteria, a coffee card from the café, movie tickets, lottery tickets and raffles for bigger giveaways), make your own trail mix/yogurt parfait . . . you get the picture.
2. Employees Think the Wellness Program Isn’t Fun Not everyone enjoys health and fit-
ness. A quick look at the country’s obe- sity rates—almost 40%4—is evidence that a large percentage of Americans are not focusing on their well-being. The reason? Many think it’s not inter- esting or fun. And let’s face it, taking time out of a busy work day to go to a biometric screening is not necessarily fun.
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What You Can Do
Find a way to make your program fun and exciting. Con- duct a survey to find out what health topics or activities em- ployees are interested in, and develop programs around the most popular topics. Just because a topic is a need-to-have, such as diabetes awareness or smoking cessation, doesn’t mean these are the want-to-have programs employees will make time for. Understanding your culture, employees’ in- terests and their readiness to change will go a long way to increasing the possibility that employees will appreciate and enjoy the programs being offered. Add activities that are hard to resist such as once-a-month chair massages, healthy cook- ing demos or fruit smoothie Fridays. Other ideas include:
• Add a dose of fun to your yearly biometric screen- ings by setting up a basketball hoop and inviting employees to take a shot for better health. For each basket made, add a dollar to a raffle that will be won by one of the participants. B etter yet, make it a 50/50 raffle and donate half to the employee’s cho- sen charity.
• Don’t simply tell employees to exercise three times a week; invite them to be active at specific wellness events or encourage them to post a selfie on a wellness portal of them doing something physical.
• Host a quarterly wellness day. Invite local vendors to the office to set up tables for employees to get informa- tion on nutrition, yoga, meditation, healthy snacks and more. Have a nurse available to provide blood pressure measurements.
• Set up a fun physical activity once a week during work hours to get employees active. Host an employee field day once a month during which employees can head to a local park for FrisbeeTM, tennis, walking or soccer, or start a company sports team. Or, if space allows, try volleyball, games based around soccer or yoga, or a bean bag toss in the parking lot or grassy area.
• Offer walking meetings and standing desks or provide a game room with foosball and ping pong so that em- ployees can take a break from sitting.
3. Employees Think the Program Does Not Meet Their Needs Your smoking-cessation program may be enjoying suc-
cess, but if only a small percentage of employees are smokers, then participation in your wellness program will not be high.
And while your wellness challenge may get incredible results, if the activities appeal only to weekend warriors, you are not meeting the needs of most of your employees.
What You Can Do
Customize the program to meet individual employee needs. A program that is personalized will deliver better en- gagement and results. Every employee has different health needs, different interests and different priorities. Motivat- ing employees to make healthy changes is more effective when the changes make sense to them. Likewise, programs that are relevant to their needs are programs they’ll want to sign up for. It’s important to engage employees where they want support, whether it is physical, emotional or men- tal. Provide options for employees in all stages of behavior change, from those contemplating making changes to those who are well on their way. Establish a connection with each employee and provide support and guidance for his or her wellness journey.
A wellness committee with active listeners can go a long way to gathering feedback and providing cheerleading for the wellness efforts. As an example, delivering a smoking- cessation program to an organization with 20 smokers and only three who are interested in quitting is not likely the best use of your time and resources. On the other hand, setting up a smoothie or breakfast burrito demo at 5:00 a.m., when the truck drivers are running in to the lumberyard to pick up their routes and can grab a quick taste and a recipe, is a way to make wellness personalized, approachable and relevant.
learn more Education To watch Debra Wein’s recorded webcast presentation “Why Employees Dislike Wellness Programs and How to Change Their Mind-Set,” visit www.ifebp.org/webcasts.
Health Benefits Conference & Expo (HBCE) January 28-30, 2019, Clearwater Beach, Florida Visit www.ifebp.org/hbce for more details.
From the Bookstore A Closer Look: 2018 Workplace Wellness Trends International Foundation. 2018. Visit www.ifebp.org/books.asp?7952E for more information.
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4. Employees Are Worried About Privacy Many employees worry that participating in a wellness
program will allow their employer to access their medical records. A survey from Willis Towers Watson found that almost half of employees are reluctant to sign up for a well- being program because they are wary of their employer hav- ing access to their personal health information.5 This lack of trust is understandable—Employees may worry that a medi- cal condition will impact their jobs or their health benefits or subject them to discrimination. It’s important for employers to be both genuine and transparent when asking employees to participate in programs that involve disclosure of their health information. Most distrust in wellness programs comes from poor work relationships and communication.
What You Can Do
Don’t dismiss employee privacy concerns. Make sure your program provides transparency. Take the time to communi- cate what data you will collect and how it will be used. Let employees know that your program meets all state and fed- eral regulations. If the program is being administered by a third-party vendor, explain the vendor’s role and how it han- dles confidential employee data, and keep it separate from
your business operations. A hands-off approach by human resources can go a long way in sending the message that em- ployee privacy is valued. Continue to message around safety and privacy throughout the program.
5. Employees Don’t Know What They Need to Do You’ve branded your wellness program and developed
a robust communications plan. You think your wellness program requirements and incentives are as clear as day. Employees may not agree with you. Some still may not un- derstand why they should participate, and others may not understand what they need to do. If the program has too many steps and forms and is perceived as complicated, par- ticipation rates will lag.
What You Can Do
Employees receive numerous competing messages ev- ery day, so it’s important that the wellness program design is simple and easy to understand. Employees should be able to locate information quickly and sign up effortlessly. Keep communications short and to the point. Consider us- ing a wellness portal to house all information in one place; this makes it easy for employees to access information on a mobile app when they are on the go. If you need a 20-page brochure explaining the elements of your program, it’s too complex!
6. Employees Think They Will Be Judged Employees often feel they will be judged if they take an
hour out of their day to attend a wellness seminar or a fitness activity, and managers often fail to realize how their habits influence their team. Managers lead by example and can in- spire change within their company if they share the impor- tance of well-being with their team.
What You Can Do
Get both C-level support for your program and man- agement buy-in. It’s important that these individuals act as healthy role models for your employees. Employees are more likely to participate in wellness programs if they see that it’s important to company executives. They are also more likely to take time out of their day to participate in programs if they see their manager engaging in wellness activities. Train man- agers to tell their employees that it’s OK—and even encour- aged—to take a break and do something for their well-being.
takeaways • Lack of awareness of wellness programs is a big hurdle for
getting employees to participate.
• To ensure employees have time to take part in wellness pro- grams, employers should consider offering programs that are short and flexible and allow employees to participate during work hours.
• Understanding employees’ interests and adding engaging elements to wellness programs such as giveaways and games can help erase the perception that wellness programs aren’t fun.
• Many employees are reluctant to participate in wellness programs because of concerns about privacy and employer access to medical records.
• C-level support and management buy-in boosts the percep- tion that the employer cares about worker well-being and increases the likelihood that employees will get involved with a wellness program.
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7. Employees Underestimate the Value of Financial Rewards and Incentives You may have developed great fi-
nancial incentives for your program, but employees aren’t aware of the value of the incentives. Nearly two-thirds (64%) of employees underestimate the value of wellness program financial rewards and incentives, which average about $742 per employee per year.6 In fact, 41% of employees surveyed es- timated the average annual wellness program financial reward at between $0 and $300.7
What You Can Do
Communicate your wellness pro- gram incentives in clear, concise lan- guage, and make sure the dollar value is front and center. Take the same steps you did when raising awareness of the program: Use different communication methods including e-mail, social me- dia, postcards, fliers and text messages. Host on-site meetings and/or confer- ence calls about wellness program in- centives and discuss the dollar value of participation. If you are using a well- ness technology platform, make sure wellness program incentives are easy to find and easy for employees to track.
Of course, the best way to ensure en- gagement is to customize the program to meet the needs of your employees. To personalize your program, consid- er utilizing some assessment tools to determine what employees want and need from a program. Surveys, health assessments, wellness champions and engagement tools can provide valuable information to help you determine the best ways to get started in your wellness program. To ensure your program is ef- fective and meeting the needs of your employees, be sure to evaluate each aspect of your program, including pro- gram satisfaction, e-mail open rates, instructor ratings, behavior change and health outcomes. Bottom line: Behav- ior change is personal, so make your program personal, as well.
Endnotes 1. Harvard Business Review, “Why People Do—and Don’t—Participate in Wellness Pro- g r a m s ,” O c t o b e r 1 0 , 2 0 1 6 , h t t p s : / / h b r . o r g / 2 0 1 6 / 1 0 / w h y – p e o p l e – d o – a n d – d o n t -participate-in-wellness-programs. 2. 2013 Global Workplace Health and Well- ness Repor t, https://gccmarketing.blob.core . w i n d o w s . n e t / s i t e c o n t e n t / 2 0 1 3 _ G l o b a l _Workplace_Health_and_Wellness_Report.pdf. 3. UnitedHealthcare 2018 Wellness Check Up S u r v e y, h t t p s : / / n e w s r o o m . u h c . c o m / n e w s -rele as es/study–employe es-wit h-access-to -wellness-programs-say-they-are-m.html 4. “Prevalence of Obesity Among Adults and Youth: United States, 2015–2016,” NCHS Data Brief No. 288, October 2017, www.cdc.gov/nchs /data/databriefs/db288.pdf. 5. [email protected] report: Employee Health and Business Success, Willis Towers Watson, March 2016, www.willistowerswatson.com/en / i n s i g h t s / 2 0 1 6 / 0 3 / s t a y i n g a t w o r k – r e p o r t -employee-health-and-business-success. 6. National Business Group on Health, eighth annual Health and Well-Being Survey, April 11, 2017, www.businessgrouphealth.org /news/nbgh-news/press-releases/press-release -details/?ID=322. 7. UnitedHealthcare Wellness Check Up Study 2018.
Debra Wein, M.S., CWPD, LDN, RDN, is chief executive officer and founder of Wellness Workdays. A nationally recognized expert on health and wellness, she speaks regularly on worksite wellness topics. Wein designs corporate wellness programs for organizations across the
country, including New Balance, EMD Serono, BJ’s Wholesale Club, Putnam Investments and Brown University. She holds undergraduate and graduate degrees from Cornell and Columbia Universities.
benefits magazine december 20186
The #MeToo and Time’s Up movements have sparked a cultural shift in the workplace and increased awareness of the problem of sexual misconduct and harassment. Employee benefit funds must be sure to protect fund employees from harassment and to protect the fund as an entity from liability, write attorneys Lisa M. Gomez and Melissa S. Woods. They describe steps funds should take, including adopting an antiharassment policy and conducting training. Gomez is a partner with Cohen, Weiss and Simon LLP, and Woods is of counsel at the firm.
Wellness programs are touted as ways to boost morale and help organizations recruit and retain talent, all while improving employee health. Yet some employees are turned off by such programs and may not participate. Debra Wein, M.S., CWPD, LDN, RDN, chief executive officer of Wellness Workdays, describes seven common reasons employees dislike wellness programs and offers strategies for addressing those complaints. Wellness Workdays is a Hingham, Massachusetts–based provider of worksite wellness programs.
Health plan sponsors looking to reduce health care expenses without shifting more costs to plan participants may find ways to reduce spending through data analytics, suggest Marilyn Schlein Kramer and Bryan Curran. They present six ways data can be used to create cost-saving strategies. Kramer is senior vice president of customer experience for HDMS, a health care analytics company, and Curran is a director with the customer experience group at HDMS.
Dealing with a litigation is challenging on its own, but it can become especially complicated if the legal action involves a benefit claim from several years ago. Setting a limitations period can help employee benefit plans avoid some of those challenges, suggests attorney Osvaldo (Oz) Vazquez. Vazquez, an associate at Steptoe & Johnson LLP, describes the benefits of setting a limitations period and provides an overview of the legal framework for such provisions.
Incorporating mindfulness into an employee benefits program may help lessen the negative impacts of stress on employees, contends Lisa R. Schmidt, CEBS, CBC, CN, CYT, SEP. Schmidt describes the concepts and biology behind mindfulness and offers ideas for science-based mindfulness interventions. She is the founder and lead consultant of Mindful Benefits.
contributorsin this issue
Reproduced with permission of copyright owner. Further reproduction prohibited without permission.
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