1. _________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing.
Customer relationship management
2. A __________ is often referred to as a business firm.
publicly owned organization
3. The __________ refers to the seven stages a company goes through to recognize opportunities and convert them into sellable services or products
service gap analysis
strategic focus and plan
psychographic segmentation process
4. __________ differentiates retail outlets depending on whether contractual systems independent retailers or corporate chains own the outlet.
Form of ownership
Level of service
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